An association website serves more than one audience: existing members, prospective members and people looking for professional information. For the Ottawa Insurance Brokers Association, the design challenge was to bring those uses together while making its membership offer and community role easy to understand.
What we made
We designed and developed a responsive website with a restrained layout and clear entry points into association information. The homepage introduces OIBA and routes visitors towards membership, professional resources and contact. Dedicated membership benefits and directors and officers pages give the organisation’s value and leadership their own space.
The finished work
The completed design creates a consistent setting for association and member information rather than relying on a single overview page. The gallery includes the homepage, membership benefits and leadership pages, with tablet and mobile versions. Members and newcomers have distinct routes into relevant information while remaining within the same clear, recognisable association website.
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